Bride of Frankenstein Poster Brings $334,600
With total results that reached over $2.6 Million, Heritage’s Signature Vintage Movie Poster Auction reminds all how strong the collecting hobby is. Among the standout sales was the $334,600 received for a one-sheet poster from The Bride of Frankenstein.
The existence of the previously-unseen poster had been confirmed by it’s presence in an advertising kit made for the seventy-two-year-old movie. However, until this auction no one had ever seen the actual poster itself, its image only known from the ink in the press kit. The confirmation of the poster’s actual existence adds a new chapter in the collecting of Universal Movie Posters.
The excitement over the poster seemed to bolster other lots from the film. Lobby cards were especially hot as one featuring Frankenstein, his creator and the insane Doctor Pretorius brought $11,352.50. A card featuring the two doctors and the Bride herself went for $8,365. Several other listed lobby cards brought top dollar as well.
Another early standout in the event is a 1937 promotional poster for Disney’s Snow White and the Seven Dwarfs. Measuring 40” by 60”, the poster realized $65,725. The size of the poster helps contribute to its rarity, as few have survived to this day in such good condition. In addition, upon the film’s release, the poster originally cost the theatre owners a $1.25. This was a good amount of money during that time. It also helps that the poster features images from almost every player in the animated feature.
Many of the other posters listed brought out the best in collectors. Film Noir was especially hot as a poster from the Veronica Lake and Robert Preston classic This Gun for Hire sold for $47,800. A Superman one sheet used as a stock promotional poster for the famed Fleischer Superman cartoons sold for $16,730.
The auction closed on November 14, 2007, just before Scoop was going to press.
A stock Superman cartoon one-sheet realized $16,730